Create message templates

To create message templates for your WhatsApp business account:

  1. Go to Business Manager and select your business.
  2. Click
  3. Click WhatsApp Manager.

Once you are in WhatsApp Manager > Overview:


Mouse over the suitcase icon (Account tools) and click Message Templates.

If you have multiple WhatsApp Business Accounts, use the dropdown menu in the top-right corner to select the account whose templates you want to manage.


 


Click the Create template button and fill out the form. Be sure to use the + Add variable button to insert placeholders for any variable content you will supply whenever you send the template.


  • Choose your category, name, and languages:
    • Category: Choose which type of template you'd like to create. You can hover over the template types to view details for each template.
    • Name: Enter the name of the template in lowercase letters, numbers, and underscores only.
    • Language: Choose which languages your message template will include. You can delete or add more languages in the next step.
  • Click Continue.



Click Add Sample to add sample values to your template. This is optional, but highly recommended. See Samples.


  1. Add your content:
    • Add sample: (Optional) You can add a content example for your template by clicking the Add sample button. This helps us during the review and approval process, so we can understand what kind of message you plan to send. Make sure these are examples and do not include any actual user or customer information.
    • Header: (Optional) Add a title or choose which type of media you'll use for this header.
    • Body: Enter the text for your message in the language you've selected. You can edit text formats, add emojis or include variables. These allow a developer to add unique information such as specific names, locations or tracking numbers when inputting the templates into WhatsApp Business Platform.
    • Footer: (Optional) Add a short line of text to the bottom of your message template.
    • Buttons: (Optional) Select from the drop-down menu to create buttons that let customers respond to your message or take action:
      • None: If you don't want to add any buttons, select this option.
      • Call to action: Create up to 2 buttons that let your customers take action. The types of action include Call phone number and Visit website. This lets you add a phone number or website URL to your message. If you choose Visit website, you can choose from a Static (fixed) website URL or a Dynamic website URL, which creates a personalized link for the customer to view their specific information on your website by adding a variable at the end of the link.
      • Quick reply: Create up to 3 buttons that let your customers respond to your message.
  2. When completed, click Submit.

Your template will now be sent for review. The status of your template is viewable under Message templates. After your message has been approved, you can work with your developer to input your message templates into your WhatsApp Business Platform account by referring to the Sending Message Templates Developer Document.


Approval Process

Once you have created your template you can submit it for approval. It can take up to 24 hours for an approval decision to be made. Once a decision has been made, a notification will appear in your WhatsApp Manager and we will send an email to your Business Manager admins. In addition, we will send a webhook notification if you are subscribed to message template status changes. See Monitoring Status Changes.

If your message template is approved, it's status will be set to Active - Quality pending, and you can begin sending it to customers. If it is rejected, you can edit it and resubmit for approval, or appeal the decision.


Statuses

Templates can have the following statuses.

  • In-Review: This indicates that the template is still under review. Review can take up to 24 hours.
  • Rejected: The template has been rejected during our review process or violates one or more of our policies. See Appeals.
  • Active - Quality pending: The message template has yet to receive quality feedback from customers. Message templates with this status can be sent to customers. See Quality Rating.
  • Active - High Quality: The template has received little to no negative customer feedback. Message templates with this status can be sent to customers. See Quality Rating.
  • Active - Medium Quality: The template has received negative feedback from multiple customers but may soon become paused or disabled. Message templates with this status can be sent to customers. See Quality Rating.
  • Active - Low Quality: The template has received negative feedback from multiple customers. Message templates with this status can be sent to customers but are in danger of being paused or disabled soon, so we recommend that you address the issues that customers are reporting. See Quality Rating.
  • Paused: The template has been paused due to recurring negative feedback from customers. Message templates with this status cannot be sent to customers. See Template Pausing.
  • Disabled: The template has been disabled due to recurring negative feedback from customers. Message templates with this status cannot be sent to customers.
  • Appeal Requested: Indicates that an appeal has been requested. See Appeals.

You can view a template's status by going to WhatsApp Manager > Overview, mousing over the suitcase icon (Account tools), and clicking Message templates. If you have multiple WhatsApp Business Accounts, select the account whose template statuses you want to view from the list of accounts in the dropdown menu in the top-right corner.


You can find more details on Meta website: https://developers.facebook.com/docs/whatsapp/message-templates/guidelines


Feel free to contact us on [email protected] if you have any concerns.