How to Create WhatsApp Message Templates
To create message templates for your WhatsApp Business Account, follow these steps:
Step 1: Access WhatsApp Manager
Go to Meta Business Manager and select your business account. Link----(https://business.facebook.com/)
Click on WhatsApp Manager from the left-side menu.
Once inside WhatsApp Manager > Overview:
Hover over the suitcase icon (Account Tools) and select Message Templates.
Step 2: Create a New Template
Click the Create template button.
Fill out the form and use the + Add variable button to insert dynamic placeholders for content you'll customize when sending the message.
- Choose your category, name, and languages:
- Category: Choose which type of template you'd like to create. You can hover over the template types to view details for each template.
- Name: Enter the name of the template in lowercase letters, numbers, and underscores only.
- Language: Choose which languages your message template will include. You can delete or add more languages in the next step.
- Click Continue.
Click Add Sample to add sample values to your template. This is optional, but highly recommended. See Samples.
Your template will now be sent for review. The status of your template is viewable under Message templates. After your message has been approved, you can work with your developer to input your message templates into your WhatsApp Business Platform account by referring to the Sending Message Templates Developer Document.
Approval Process
After submitting, your template will be sent for review. Review times can take up to 24 hours.
Notifications:
A status update will appear in WhatsApp Manager.
An email will be sent to your Business Manager admins.
If subscribed, you’ll receive a webhook notification for status changes. See Monitoring Status Changes.
Statuses
Templates can have the following statuses.
- In-Review: This indicates that the template is still under review. Review can take up to 24 hours.
- Rejected: The template has been rejected during our review process or violates one or more of our policies. See Appeals.
- Active - Quality pending: The message template has yet to receive quality feedback from customers. Message templates with this status can be sent to customers. See Quality Rating.
- Active - High Quality: The template has received little to no negative customer feedback. Message templates with this status can be sent to customers. See Quality Rating.
- Active - Medium Quality: The template has received negative feedback from multiple customers but may soon become paused or disabled. Message templates with this status can be sent to customers. See Quality Rating.
- Active - Low Quality: The template has received negative feedback from multiple customers. Message templates with this status can be sent to customers but are in danger of being paused or disabled soon, so we recommend that you address the issues that customers are reporting. See Quality Rating.
- Paused: The template has been paused due to recurring negative feedback from customers. Message templates with this status cannot be sent to customers. See Template Pausing.
- Disabled: The template has been disabled due to recurring negative feedback from customers. Message templates with this status cannot be sent to customers.
- Appeal Requested: Indicates that an appeal has been requested. See Appeals.
You can view a template's status by going to WhatsApp Manager > Overview, mousing over the suitcase icon (Account tools), and clicking Message templates. If you have multiple WhatsApp Business Accounts, select the account whose template statuses you want to view from the list of accounts in the dropdown menu in the top-right corner.

You can find more details on Meta website: https://developers.facebook.com/docs/whatsapp/message-templates/guidelines
Feel free to contact us on support@deewan.sa if you have any concerns.